HDFC ERGO strengthens its commitment to making health insurance more Accessible, Affordable, and Convenient with the introduction of six new products and two service upgrades.
Revolutionary Offerings in Health Insurance
HDFC ERGO General Insurance, a trailblazer in India's private insurance sector, has unveiled a game-changing suite of health insurance products and services, responding to the evolving needs of the Indian populace. These innovative offerings are set to redefine convenience and accessibility in the health insurance landscape.
As healthcare costs continue to rise across the nation, compounded by the uncertainties triggered by the recent COVID-19 pandemic, the necessity for comprehensive health insurance coverage has become undeniable. To address this growing concern, HDFC ERGO has introduced an array of new products and service enhancements that will not only expand healthcare access across India but also extend this coverage globally.
Among the standout features of this launch is the enhancement of the widely preferred Optima Secure product. Known for its versatility, this product now offers even broader coverage, catering to the rising aspirations of Indian customers.
The newly introduced service upgrades are specifically designed to address long-standing customer pain points, particularly during cashless hospitalizations, ensuring smoother experiences.
Parthanil Ghosh, President of Retail Business at HDFC ERGO, remarked, “As a ‘Customer First' organization, our mission is to make health insurance more accessible, affordable, and personalized. Today's discerning customers demand solutions that are tailored to their unique needs, and our new health offerings meet these expectations. We firmly believe that these innovations will reinforce the trust Indian citizens place in health insurance and will significantly contribute to the inclusion of more individuals in the insurance fold.”
Key New Products:
- Optima Secure Enhancements:
- Global Treatment Plans: For the first time in the industry, policyholders can now receive treatment anywhere in the world. This offering even covers the travel expenses of a companion supporting the insured during treatment.
- New Deductible Options: Higher deductibles of up to ₹5 lakhs, offering reduced premiums as part of the base policy. Additionally, there's an option to reinstate full coverage after five years or once the insured reaches the age of 50.
- Individual Personal Accident Rider: This add-on cover provides a lump sum payout in case of Accidental Death, Permanent Total Disability, or Permanent Partial Disability.
- Special Discounts for NRIs: For the first time, Non-Resident Indians (NRIs) can avail of special discounts of up to 40%, with this feature rolling out in the third week of November.
- Optima Wellbeing:
- An OPD subscription plan offering unlimited tele and in-person consultations and free home sample collections.
- Discounts of up to 40% on diagnostics and medications.
- A fully cashless system for greater convenience.
- Initially launching in Mumbai, with plans to expand to other cities.
- My: Health Koti Suraksha:
- A personal accident insurance product providing coverage of up to ₹5 crores.
- Comprehensive protection against Accidental Death, Permanent Total Disability, and Permanent Partial Disability.
- A revamped travel insurance plan covering health emergencies, flight disruptions, and in-trip crises.
- Customizable plans tailored for all types of travelers, from value-seekers to luxury travelers.
- Family coverage in a single policy.
Industry-First Cashless Service Upgrades:
- Early Discharge from Hospitals:
- HDFC ERGO introduces a seamless discharge process for patients undergoing cashless hospitalization. Customers no longer need to endure long approval waits; once the hospital signs the discharge summary, patients can leave immediately. Currently available across 25 network hospitals in 16 cities, this facility will be extended further.
- Pre-Approved Cashless Facilities for Chronic Patients:
- Patients with chronic conditions like chemotherapy, dialysis, or radiotherapy can now receive a one-time approval for multiple cashless hospitalizations at the same facility. This new feature offers peace of mind to patients and their families during ongoing treatments.
Both of these pioneering features have never been offered by any other insurer in India.
A Legacy of Innovation and Trust
Founded in 2002, HDFC ERGO has consistently pushed the boundaries of innovation, using cutting-edge technology to deliver customer-centric health insurance solutions. The company's recently launched health ecosystem, ‘here.', is a one-stop platform addressing customer concerns around healthcare and providing credible information in this space.
HDFC ERGO was among the first in India to introduce interest-free, installment-based health insurance, significantly easing the financial burden on policyholders. The company boasts a vast network of over 12,000 cashless healthcare providers, ensuring hassle-free treatments for its customers. With an impressive claim settlement ratio of 99% for accident and health claims in FY23, HDFC ERGO continues to demonstrate its commitment to democratizing insurance.
About HDFC ERGO
HDFC ERGO General Insurance Company Limited, promoted by the erstwhile HDFC (Housing Development Finance Corporation Ltd.), India's leading housing finance institution, and ERGO International AG, part of the Munich Re Group, has emerged as a dominant player in the non-life insurance sector. Following the merger of HDFC with HDFC Bank, one of India's largest private sector banks, HDFC ERGO is now a subsidiary of the bank.
HDFC ERGO is the second-largest private non-life insurer in India, with a strong emphasis on digital innovation. Nearly 94% of retail policies are issued digitally, and customers can access 69% of services online, with AI-powered tools servicing 19% of customer requests. In FY23, the company issued over 1.22 crore policies and processed around 50 lakh claims. Its active customer base exceeds 1.5 crore, spread across 496 districts through 215 branches, 10,000 employees, and 1.8 lakh agents and partners.
With its comprehensive range of general insurance products, cutting-edge technology, and customer-focused service, HDFC ERGO continues to set new standards in the industry.
For more information on HDFC ERGO’s health insurance offerings, visit www.hdfcergo.com. Stay connected on social media for the latest updates.
