Global music star Taylor Swift recently appeared on a podcast. It was not just any podcast. It was her first time on the show hosted by her boyfriend, football player Travis Kelce, and his brother.
The appearance was a huge event online. It broke records and even caused technical problems because so many people tried to watch it at once.
The Records That Were Broken
The numbers from this single podcast episode are massive.
- The video got a huge 13 million views on YouTube in just one day.
- At its most popular moment, 1.3 million people were watching the live stream at the exact same time.
This broke the previous record for the most people watching a podcast live at one time. The old record was 800,000 people, set by a different show.
So Many Viewers, It Crashed The Site
The excitement from fans was too much for the internet. After about one hour and 44 minutes, the live stream on YouTube stopped working because too many people were watching.
Fans who were kicked out had to quickly go to other apps like Spotify or Apple Podcasts to keep listening. This shows the incredible power of Taylor Swift’s fanbase.
More Than Just A Chat
While everyone was excited to hear Taylor and Travis chat, the episode was also important for another reason. Taylor Swift used this highly-watched moment to make a big announcement for her fans about a new album.
This smart move guaranteed that millions of her fans were watching and listening the moment she shared her news. It shows how celebrities can use their popularity to connect directly with their audience in new ways.
