Apple’s newly launched iPhone 16 has become the best-selling smartphone in India for the quarter, but in overall shipments and market share, Vivo still holds the top spot.
Apple’s Big Win with iPhone 16
Industry reports show the iPhone 16 driving record pre-orders and strong retail sales, especially in metro cities and premium segments. Analysts credit aggressive exchange offers, EMI plans, and early festive season promotions for the boost.
Vivo Still Dominates Overall Market
While Apple leads in single-model sales, Vivo continues to command the largest share of India’s smartphone market, driven by its mid-range V-series and budget Y-series. Strong offline distribution and aggressive marketing have helped maintain its lead.
India’s Smartphone Market Snapshot
- Best-selling model: iPhone 16
- Top brand by market share: Vivo
- Key competition: Samsung, Xiaomi, Realme
- Trend: Premium segment growth alongside budget segment dominance
What This Means for the Market
The iPhone 16’s success signals India’s growing appetite for premium devices, even as mid-range and budget smartphones dominate in volume. Experts expect fierce competition in Q4 with festive season launches from Samsung, OnePlus, and Xiaomi.
